In leading the re-branding of the Loyola University New Orleans website, the focus was on providing creative direction and overseeing the transformation of the university’s homepage. Collaborating closely with developers to develop Drupal wireframes and prototypes, brand guidelines and end-user experience considerations were translated into actionable design elements. Throughout the project, communication between stakeholders was facilitated to ensure that their feedback informed every stage of the redesign process. By aligning creative vision with technical execution, the re-branded homepage now serves as a visually compelling and user friendly gateway to the university’s online presence, bolstering its brand image and enhancing the overall user experience.

20% increase in website traffic, 6% increase in user engagement metrics, and social media conversions following the launch of the re-branded homepage. The increased effectiveness of the website as a recruiting tool led to a notable uptick of 10% increase in inquiries and applications.