Modern Recipe required a rebrand to align with its contemporary, chef-driven approach to workplace dining while appealing to hospitals, universities, corporate clients and professionals. The challenge was to develop a sleek, modern identity that conveyed freshness, innovation, and quality while maintaining warmth and approachability across various touch points.

The rebranding strategy focused on simplicity and sophistication, incorporating clean typography, a fresh color palette, and vibrant food imagery to enhance appetite appeal. Content strategy emphasized seasonality, chef expertise, and premium ingredients, reinforcing Modern Recipe’s culinary philosophy. The refreshed visual identity was implemented across digital platforms, marketing materials, and in-location signage to create a cohesive brand experience.

The rebrand successfully positioned Modern Recipe as a leader in workplace dining, strengthening brand perception and engagement. Resulted in 13% uplift in sales at Diageo pilot site, 45% increase in dining rates at AstraZeneca, and 13% increase in transaction value across all sites.