NORTA WEBSITE

NORTA WEBSITE

CLIENT

New Orleans Regional Transit Authority (NORTA)

PROJECT SCOPE

Led the comprehensive redesign, restructuring, and upgrade of the website to ensure easy access to informational resources for the community. This included overhauling the website’s architecture, user interface, and content organization to enhance user experience and navigation. Collaborated with cross functional teams to define project goals, establish timelines, and implement innovative features aimed at improving engagement and satisfaction.

The initiative transformed the website into a user friendly platform serving as a vital hub of resources for the community, addressing usability issues and promoting community engagement. Website traffic increased by 30%, indicating improved visibility and accessibility of informational resources.

DELIVERABLES

Identifying user flow challenges, restructuring navigation, art directing external design and development team to create styling based on brand standards, creating page layout templates and implimation across site establishing styling patterns