Loyola University New Orleans Undergraduate Recruitment


 

CLIENT
Loyola University New Orleans

PROJECT SCOPE
The annual Travel, Transfer, and International pieces serve to market Loyola University New Orleans towards first-year students, students interested in transferring to Loyola, and international students respectively by demonstrating the value of a Loyola education and the benefits of living in New Orleans.

These pieces are associated with an increased enrollment of first-year students by 26% from Fall 2016-Fall 2018, as well increased freshman to sophomore retention that rose from 79% to 86.5% in three years, exceeding an ambitious goal of 84% by more than 2%.

DELIVERABLES
Concept development, content structure, design, Illustration, photo and art direction, image retouching, and vendor relations.