Loyola University - Free Books Program


 

CLIENT
Loyola University New Orleans

PROJECT SCOPE
The Loyola First-Year Ignition Program is a special initiative designed to promote a successful first-year experience for Loyola students by making sure they are prepared for college and have the books they need to get the most out of their classes. The program, created in partnership by Loyola New Orleans and Follett Educational Services, focuses on three components: assessing student preparedness, encouraging student success, and paying it forward.

Since the launch of the First-Year Ignition Program, spring 2017 enrollment deposits were up 115% compared to the prior year.

DELIVERABLES
Brand architecture, design, art direction, illustration, program execution, and event planning.