The annual Travel, Transfer, and International pieces serve to market Loyola University New Orleans towards first-year students, students interested in transferring to Loyola, and international students respectively by demonstrating the value of a Loyola education and the benefits of living in New Orleans. These pieces are associated with an increased enrollment of first-year students by 26% from Fall 2016-Fall 2018, as well increased freshman to sophomore retention that rose from 79% to 86.5% in three years, exceeding an aggressive goal of 84% by more than 2%.