Loyola has a robust and international alumni community, one that gives not only gifts but talents and time. For the last three years, the Office of University Advancement has planned “Loyola Loyal Day,” an annual 24-hour day of giving. The gifts have grown with each campaign year, and so has the engagement. The campaign is rooted in tradition, history, and hope in the future. The creative concept for the video and logo was a mix of Loyola nostalgia and modern New Orleans, with the theme of “Honor in our heritage. Pride in our present. Faith in the future.” - a nod to the recently completed capital campaign that launched in 2014. The video contains more than 50 photos of Loyola history that builds to tell the story that the university has always been committed to the growth of its students, its environment, and its place as a member of the greater New Orleans community.

While staying within budget and staying on the proposed timeline, the campaign rebrand was a complete success. The 2019 Loyola Loyal Day campaign was the most successful day of giving in the history of the university. The campaign raised $337,221 from 779 donors, and this amount unlocked a $250,000 matching gift, bringing the grand total to $587,221. When comparing the average fundraising efforts from the previous year, the campaign saw an 89% increase in total donors, and over 1,000% increase in donations. In 2018, approximately $37K was raised with 571 donors. The creative also garnered exemplary engagement, with 147 views on YouTube, 643 views, 10 retweets, and 11 likes on Twitter, 2.1K views and 26 shares on Facebook, and 2,682 views on Instagram.